Thursday, 31 March 2011

How Ealing Studios Promoted Their Film St Trinians..


St Trinians was apart of Ealing Studios comeback phase, as the studios had been away for a long time. So as a selling point Ealing Studios were claiming to be one of their brand new comedies for this era. This is how it was presented in the press also. As the BBC had this to say about St. Trinians when it was released:
"The revival of Ealing Studios"
and also another big selling factor Ealing Studios used was their Hollywood and British actors such as Mischa Barton, Colin Firth, Stephen Fry, Russell Brand and Rupert Everett. The BBC picked up on this aswell:
"It's a £7m production, starring Rupert Everett and Colin Firth which he hopes will resurrect interest in the St. Trinian's brand, his studio and put Ealing back on the global film map."

This is a clip of Mischa Barton in the film "St Trinians" to show just how much Ealing Studios relied on the famous stars:

Another selling point Ealing Studios used was that of musicians, as they used one of britains most famous girl bands "Girls Aloud". The girls posed as students and sang the theme tune, this was all promotional work by the studios as using this famous girl band they were able to cause a lot of hype for the film. Here is the theme tune for St Trinians by "Girls Aloud"-



Ealing Studios also used other famous artists of the time such as the "sugababes" and the up and coming singer "Paloma Faith". As on the films DVD cover they used the names of the artists to show how they were all on the films soundtrack.

The posters in which they made many for such promotional goods such as there soundtrack album cover and also all of the posters they made for other countries.
St. Trinian's Poster
^^^^^^
This is the promotional poster that was made for the U.S.A.



Why Ealing Studios Have a Gap in Their Film Making..

A quote from the BBC about Ealing Studios comeback, "Ealing Studios was one of the most loved names in the history of cinema. Now a new generation of film makers are running the studio and making comedies they hope will attract a global audience and win major box office receipts".

The BBC had a lot of insite in to how and why Ealing Studios broke down for a while and how they built themselves back up, this is just an overall part of all of that information:

Despite international success, the growing popularity of television made the film business increasingly more difficult and in 1959 the Studios were sold to the BBC. In 2000 Barnaby Thompson led a consortium that brought the studios back and invested millions in modernising the soundstages and production facilities.
They wanted to create a modern studio business model that could withstand the boom-and-bust nature of the industry. To do this they have opened up other revenue sources by renting Ealing's facilities to other film makers, including Woody Allen and Gurinder Chadha - who is based on the site. Office space is rented out and there's also a comedy club and a film school based on site.

Their Co-Productions..

Ealing Studios has done co-productions with companies such as:


 


-Fragile Films

The Other St. Trinians Films..

The Belles of St. Trinian's (1954)
The Belles of St. Trinian's Poster
The Director and writer of the film was Frank Launder, other writers were Sidney Gilliat, Val Valentine and Ronald Searle.The main stars of the film are Alastair Sim, Joyce Grenfell and George Cole.

Blue Murder at St. Trinian's (1957)
Blue Murder at St. Trinian's Poster
The Director and writer of the film was Frank Launder other writers were Sidney Gilliat, Ronald Searle and Val Valentine. The main stars of the film were Terry Thomas, George Cole and Joyce Grenfell.

The pure Hell of St Trinian's (1960)
The Pure Hell of St. Trinian's Poster
The Director and writer of the film is Frank Launder, other writers are Sidney Gilliat, Ronald Searle and Val Valentine. The main stars of the film are Cecil Parker, George Cole and Joyce Grenfell.


The Great St. Trinian's Train Robbery (1966)
The Great St. Trinian's Train Robbery Poster
The Directors of this film are Sidney Gilliat and Frank Launder. The writers are Frank Launder, Sidney Gilliat, Leslie Gilliat, Ivor Herbert and Ronald Searle.The main stars of the film are Frankie Howerd, Dora Bryan and George Cole.

The Wildcats of St. Trinian's (1980)

The films director and writer was Frank Launder, the other writer was Ronald Searle. It was not apart of Ealing Studios and its main stars were Shelia Hancock, Michael Hordern and Joe Melia.

Thursday, 24 March 2011

Horizontal & Vertical Integration

"The Other Guys" production company is a large production company, their is a sign of  horizontal integration between "The Other Guys" production and distributors. As their is Columbia TriStar Warner Filmes de Portugal.

Exhibition..

"The Other Guys" Box Office takings:

Opening Weekend: $35,543,162 (USA) (8 August 2010)

Gross: $119,219,978 (USA) (14 November 2010)

The film "The Other Guys" is one of Will Ferrell's comedy movies. Due to his own popularity this film would be likely to be distributed throughout multi-plex cinemas such as O2 VUE. As this is a very popular cinema, that specializes in main stream movies just like "The Other Guys".

The Formats in which you can watch this film in home exhibition are that of DVD and Blu-ray.

Distribution..

"The Other Guys" Theatrical Distributors are:
-Audio Visual Entertainment
-Columbia Pictures
-Columbia TriStar Warner Filmes de Portugal
-Sony Pictures Releasing
-Walt Disney Studios Motion Pictures
-FX Network
-Walt Disney Studios Motion Pictures Finland

The Theatrical Distributor has distributed in these countries:
-Greece
-USA
-Argentina
-Belgium
-France
-Netherlands
-Signapore
-Sweeden

"The Other Guys" Home Distributor is:
-Sony Pictures Home Entertainment

The Home distributor has distributed in these countries:
-Sweeden
-USA